Tire Tracker – Kenda unveils new brand logo

Latest news on fitments, testing and related innovations from the global tire industry:

Kenda has refreshed its brand image and logo to reflect its vision of “designed for your journey”. The new logo incorporates three design elements, which Kenda says represent “quality assurance, a strong foundation, and the road ahead.” The Taiwan-based manufacturer produces tires for automotive, light trucks, bicycles, motorcycles, ATV/UTVs, trailers, golf carts, lawn and garden, wheelchairs and agricultural machinery.