Goodyear names David Anckaert as chief of 'product strategy and planning'

Akron, Ohio – Goodyear Tire & Rubber Co. has named David Anckaert as chief of product strategy and planning, reporting to CEO and president Mark Stewart, effective immediately.

In his new role, Anckaert will lead Goodyear's “product roadmap and lifecycle planning”, leveraging data-driven market insights to identify opportunities, Goodyear announced 11 Feb.

Anckaert joined Goodyear in 2000 and has held a succession of positions in R&D, sales and marketing.

In 2018, he was named VP, commercial tires Europe, and after that, served as VP, consumer replacement tires Europe.

Most recently, he served as VP of the Europe, Middle East and Africa consumer business.

Anckaert will “lead the development of Goodyear's global product, services and solutions portfolio to maximise our end-to-end customer value proposition," said Stewart.

His leadership, Stewart added, " will enable a globally connected approach that will provide vitality in the marketplace and fill white space with Goodyear's industry-leading products.”