Smiley Monroe announces expansion plans, launches new brand identity
16 Jan 2025
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Norther Irish belting major signals ‘new locations’, growing business in sectors such as recycling, agriculture
Lisburn, Northern Ireland – Conveyor belt and rubber parts manufacturer, Smiley Monroe has updated its brand identity ahead of planned expansions in both footprint and target markets.
The new logo has geometric brandmark to accompany the unchanged wordmark, representing the hexagonal chemical structure of vulcanised rubber and a recognised symbol of Northern Ireland, said the company in a recent statement.
Smiley Monroe supplies endless conveyor belts and cut rubber and plastic parts to a diverse range of industry sectors, including crushing, screening , recycling and road construction.
In 2025, the belting major said it expects growing business in new sectors such as recycling and agriculture as well the announcement of new locations.
“Smiley Monroe is well on route to fulfilling their vision to be number one in the belt conveying world,” the statement added.
The group has expanded its operations significantly in the last decade, with new manufacturing plants opening in India in 2013 and Franklin, Kentucky in 2020.
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