Firestone industrial products to rebrand as Firestone Airide

Nashville, Tennessee – Firestone Industrial Products Co., a subsidiary of Bridgestone Americas for the production of air springs, is rebranding as Firestone Airide.

In a statement 5 Jan, Bridgestone said the new brand “captures the breadth, depth and innovation” across all Firestone business channels of automotive, and heavy-duty vehicles.

“Airide resonated as both representative of Firestone’s legacy and the feeling the technology invokes, either in terms of isolation from vibrations, or levelling,” it added.

Firestone Airide, Bridgestone added, is “one of the largest” suppliers of air springs in the truck/trailer, bus and automotive spaces.

The company has a global footprint with manufacturing facilities in the US, Brazil, Costa Rica, China and Poland and R&D operations in the US and The Netherlands.