20 May 2018
Cologne, Germany – Maxxis is heading to the Tire Cologne show ready to show off "one the most innovative tires it has ever produced."
The new Victra Sport 5 premium sport tire will be officially unveiled on the manufacturer’s stand (Hall 7, C030) at 15.00 on the opening day, and is set to follow in the footsteps of other recently launched products.
The new Victra Sport 5 will become immediately available to order, with the aim of it being on dealers’ shelves by Q2 2018.
The Victra Sport 5 is one of the new generation of Maxxis tires that are "challenging the status quo by delivering all the performance of premium brand alternatives, while at the same time offering the outstanding value for money."
“I truly believe that Tire Cologne and the launch of the Victra Sport 5 will prove to be pivotal moments in Maxxis’ European journey, said Derek McMartin , Maxxis UK managing director:
“The performance of the tire is very favourable when compared with alternatives from what are traditionally seen as the European premium manufacturers – but it won’t come with the inflated price tag and gives dealers the opportunity to make good margin.
“We’re delighted to have these tires in the country as soon as possible, and can’t wait to see what dealers and their customers think.”
Subscribe for unlimited access. A subscription to European Rubber Journal includes:
Already a subscriber? Log in here
