19 Mar 2025
Indian off-highway tire manufacturer targets brand visibility and presence in US market
Copley, Ohio – Off-highway tire maker Balkrishna Industries Ltd (BKT) has appointed Anette Sklarz Justice as head of marketing at BKT USA.
The move aims to enhance brand recognition and visibility in the US market,” according to a 13 March announcement from the Indian company.
Sklarz Justice brings five years of marketing experience primarily in the HVAC manufacturing industry and will be based in Ohio.
She will focus on the brand's growth strategy and develop communications plans tailored to the US market.
“My primary goal will be to establish stronger and longer lasting relationships with journalists, customers and local partners [and] support the team in exploring new opportunities for growth," said Sklarz Justice.
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