Conti to major on sustainability at Tire Tech Expo 2025

Hanover, Germany – Continental AG will present its latest advances in the field of sustainability during Tire Technology Expo 2025, to be held 4-6 March in Hanover.

Head of sustainability at Continental Tires Jorge Almeida and its head of applied research & innovation prof Burkhard Wies will give an opening conference talk on the company’s sustainability strategy.

The focus of the presentation will be on reducing the environmental footprint of tires during their use-phase, according to a 13 Feb release from the German tire maker.

Continental will also hold three further presentations during the event, including on its advances in the analysis of tire wear particles (TWPs) and an “innovative testing device” for measuring energy losses in rubber.

The Hanover-based tire maker will also present an update on the progress of its Cokoon project with Kordsa for the development of environmentally friendly tire cord adhesives.

On the TWP presentation, Continental said it had jointly conducted a study with the Technical University of Braunschweig, Germany to develop a “reliable, standardised and particularly accurate methods for measuring and analysing TWPs.

Titled 'Online analysis of airborne tire wear particles during their formation and differentiation from particles of other origins', the project aims to develop a method to quantify TWP emissions under varying conditions – including driving style.

Dr Benjamin Oelze, group leader test method development tire wear at Continental Tires, will centre his presentation around the results of this research project.

Another presentation by materials expert prof Jorge Lacayo-Pineda will unveil a new testing device for measuring energy losses in rubber samples.

The device is designed to gauge “rebound resilience” and thereby provide important information about hysteresis losses – an important factor in optimising the rolling resistance of tires.

In his presentation, Lacayo-Pineda will introduce a rebound testing device that is said to display a dynamic mechanical analysis of the hysteresis curve within milliseconds.

Dr Cornelia Schmaunz-Hirsch and Dr Yasin Sen will present the latest progress with the introduction of Cokoon adhesion technology, developed jointly with Turkish reinforcement specialist Kordsa.

The tire cord adhesive is said to enable the bonding with rubber compounds without the use of resorcinol or formaldehyde in the textile dip bath.