Reiners takes over product management for Conti agricultural tires

Hanover Germany - Lisa Reiners has taken charge of product management for agricultural tires in Continental’s ‘specialty tires’ business area, the German group announced 5 Sept.

An economics graduate, Reiners previously worked as product manager for private brands in Continental’s ‘passenger and light truck tires’ business unit.

Rainers completed her studies at Leibniz University Hanover with a bachelor’s degree in economics and a master’s degree in international management. 

In her new role, effective 1 Aug, “Reiners forms the central interface between product management, R&D, sales, quality management, markets and customer requirements,” said Continental. 

She reports to Ivonne Bierwirth, head of the agricultural tires business field, and Martijn Oosterbaan, head of product management for specialty tires.