Sri Trang unveils AI-based transformation strategy

Bangkok – Under a newly launched corporate strategy Sri Trang Group will focus on applying artificial intelligence (AI) to create a ‘modern and sustainable organisation’.

The ‘one Sri Trang’ concept will aim to use AI technology across all operations to align with the digital era, according to the Thai natural rubber supplier.

The Thai agro-industry group thereby expects to bolster its expansion and growth plans, and to ‘revolutionise’ the rubber industry supply-chain.

By integrating AI and digital technologies, Sri Trang said 28 June that it will “enhance operational efficiency, making processes faster and more modern.”

Emphasis, it added, will also be placed on enhancing employee capabilities through “upskilling and reskilling” to keep pace with technological advancements.

Sri Trang will provide training programmes to help its employees to “keep pace” with technological changes and improve work efficiency.