Essentially Rubber - High-end watches

Leading-edge designs and applications showing how elastomer materials contribute to all aspects of life and lifestyle in the 21st century:

In the watch-making industry, Rubber B has become well-known for its custom-crafted rubber straps for timepieces from some of the most respected names in the field, including brands such as Rolex, Panerai, Patek Philippe, IWC, and Breitling. For luxury watchmaker Panerai, for instance, the California-based rubber company has developed VulChromatic dual-coloured straps, which utilise a patented molecular bonding process to seamlessly fuse separate colour masses into one flexible and permanent bond. Another vulcanised rubber strap for the same watchmaker features distinctive colour tone changes according to lighting, giving it a futuristic vibe as well as being extra sturdy and long-lasting.