Michelin sees significant trend changes in tire industry

Cuneo, Italy – Michelin Group is gearing up for major trend changes within the tire industry, as ‘consumer usage and needs have changed significantly over the past 30 years.’

During a media day event held 4-5 Oct at Michelin's Cuneo plant – its largest car tire factory in western Europe – the group said the change was due to “ever heavier, more comfortable and safer vehicles,” as well as a trend shift towards car sharing and the expansion of leasing.

Moreover, climate change and greater environmental demands are also having a major impact on markets, according to the French group.

Against this backdrop, Michelin said, tire sizes are increasing to support heavier vehicles.

“This trend directly affects consumption and CO2 emissions, in the midst of climate change and diminishing resources,” the French group noted.

Michelin said it was employing technology to tackle “the paradox”, adding that reducing rolling resistance in its products helped save 3.4 billion litres of fuel throughout the lifespan of tires in 2021.

This, the group went on to say, saved 8.7 million tonnes of CO2 in comparison with 2010.

Michelin said it would pursue these efforts up to 2030, further improving energy efficiency by 10%.

In addition, the manufacturer noted a strong growth in demand for all-weather tires.

“Long snubbed by European motorists, over the last few years, all-weather tires have witnessed outstanding market success on the continent,” said Michelin, noting that the sales of the product has tripled in recent years. 

Michelin linked the growth to a number of factors including climate change and the occurrence of unforeseeable snowfall; changes to European regulations; and the cost benefit of not having to buy two sets of tires.

Another trend that has changed the tire industry, the French group said, is the boom in electric vehicles.

“With the expansion of electric vehicles, tires are returning to centre stage,” said Michelin.

According to the tire maker, the performance and constraints of electric vehicles put more pressure on tires than combustion-powered vehicles.

EV tires, for instance, have to provide longevity due to the increase of torque during acceleration and deceleration.

In addition, the tires are required to offer low rolling resistance, high load capacity and reduced noise.

“These requirements represent a unique opportunity for Michelin to showcase its technologies and know-how,” the French group added.