Apollo Tyres appoints automotive veteran as marketing head

Gurugram, India – Apollo Tyres has appointed automotive industry veteran Vikram Garga as group head, marketing for the Asia Pacific, Middle East & Africa (APMEA) region.

Garga will be spearheading the regional marketing team and be responsible for marketing and product strategy for all product categories, dealer programmes, brand positioning and monitoring performance in conjunction with sales, said Apollo 14 July.

“Vikram joins us in a senior leadership role for the region,” said Satish Sharma, president APMEA.

“Given his [Garga’s] strong track record of providing strategic and operational leadership in FMCG and automotive Industry, he would be a key asset for us going forward,” he added.

Garga joins Apollo Tyres from Mahindra and Mahindra Ltd (automotive and farm equipment business), where he was the VP and head of strategy, insights and analytics, and innovation.

Prior to that he was the head of marketing for passenger vehicles and pick-ups, where he re-launched the iconic brand, Thar in 2020 and led the company’s digital marketing transformation.

Garga will be based out of Apollo Tyres’ corporate headquarters in Gurugram, India and report to Satish Sharma.