Bridgestone gets closer to the customer with Model First Stop store

Zaventem, Belgium -- Bridgestone Europe opened the first European First Stop Model Store” in Zaventem at the end of October. The significance of the move was demonstrated by the presence of Minekazu Fujimura, Chairman, CEO and President of Bridgestone Europe; and Günther Unterhauser, Senior Vice President Sales and Marketing at the ceremony.

Unterhauser said this was a very important step within Bridgestone's European strategy: Sales to the end user are very important for Bridgestone as a manufacturer. It enables us to position ourselves close to the customer and to remain in touch with the market. Furthermore it ensures that our tyres are sold with the best service and support. Our new store, First Stop Zaventem, will act as a model for the entire European network.”

This Model Store” is highly innovative in the sale of tyres to end users, said Bridgestone. This is due, said the company, to a customer-friendly architecture, special attention to the specific needs of women drivers, and an excellent service. First Stop said it wants to satisfy the changing needs of the motorist and therefore considers the values of expertise, trust and hospitality to be of paramount importance.

Picture (left to right) Günther Unterhauser, Senior Vice President, Sales and Marketing, Bridgestone Europe; Francis Vermeiren, Mayor of City of Zaventem, Belgium; Philippe De Schutter, Shop Manager, First Stop Zaventem; Minekazu Fujimura, Chairman, CEO and President, Bridgestone Europe.