1 Dec 2005
Milan, Italy -- Pirelli is moving into so-called viral marketing with a movie, titled The Call, and dubbed, "A tale of Power; A tale of Control" The full movie is released in March 2006, but visitors to the website can view a teaser trailer.
The trailer begins with a shot of Naomi Campbell wearing very little, and continues to push the theme of fantasy novels with good and evil doing battle amid shots of crucifixes, serpent-tongued books and other symbology.
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Website of the movie
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