RMA´s National Tire Safety Week set for April

Washington, DC -- The United States' fifth annual National Tire Safety Week will be held April 23-29, 2006, according to the Rubber Manufacturers Association.

The event is an initiative of RMA´s "Be Tire Smart - Play Your PART" program, which is designed to help drivers learn the simple steps they can take to ensure that their tyres are in good working condition.

Participation in National Tire Safety Week has grown steadily since the first event in 2002. More than 12,000 tyre and auto retail locations have distributed RMA´s Be Tire Smart brochure.

Additionally, many retailers incorporated National Tire Safety Week in advertising and promotions, held events to check motorists´ tyre pressure for free, and promoted tyre care and maintenance to local media. RMA research shows that 85 percent of US drivers do not properly check tyre pressure.

Partners in the Be Tire Smart program include tyre retailers, auto dealers, safety advocates and state government agencies. Tire and auto retailers who are interested in obtaining free RMA materials for National Tire Safety Week can order them online at www.betiresmart.org. Those who have participated in the event before can expect to receive materials again this year.

The programme is funded by the RMA´s tyre manufacturer members: Bridgestone Americas Holding Inc., Continental Tire North America Inc., Cooper Tire & Rubber Company, Goodyear, Michelin North America Inc., Pirelli North America Inc. and Yokohama Tire Corp.

From Rubber & Plastics News (A Crain publication)

Press release from RMA