Goodyear hires McCann Erickson for US advertising activities

Akron, Ohio - The Goodyear Tire & Rubber Co. has selected new York-based McCann Erickson as its United States advertising agency. The two companies will begin working together immediately.

"We were very pleased with the work of both 'finalist' agencies," said Joey Viselli, director of marketing services for Goodyear's North American Tire business. "Both McCann Erickson and Saatchi & Saatchi provided us with terrific, strategically-grounded creative work for both print and electronic media. We were most impressed with McCann Erickson's collaborative chemistry with Goodyear and with our other agencies. Its team showed a willingness to push us creatively while still embracing Goodyear's brand personality. We believe McCann Erickson will help take our marketing efforts to a new level."

Brett Gosper, president of McCann Erickson USA, said "Goodyear is an American icon that we are proud and thrilled to add to the McCann USA family. We're very much looking forward to working with the great Goodyear team and adding to their terrific momentum."