8 Feb 2006
Milan, Italy - Pirelli has officially announced its new film-making venture, PirelliFilm. ERJ first ran this story in December last year. In a formal news release, Pirelli said, "Pirellifilm is a unique new communication tool that intends to launch high quality short films through several media channels. The film's central characters will be today's stars of stage and screen who will interpret the famous Pirelli claim
- Power is nothing without controlâ€- in a different way each year."
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