Pirelli uploads web-based movie today

Rome, Italy - Pirelli is today showing the latest weapon in its upmarket marketing drive: PirelliFilm.com. The company says "Pirellifilm is a unique new communication tool that intends to launch high quality short films through several channels. This project, which is planned for several years, intends to support the Pirelli image and position and to maintain brand leadership. Pirelli has chosen the Web as the main channel for the films."

The first film, starring John Malkovich and Naomi Campbell, is titled The Call and was directed by Antoine Foqua (who also directed Training Day and King Arthur). A teaser trailer has been available on the web for some time, but the full movie will be available from today, following a midday (European time) press conference in Rome.

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Website of PirelliFilm

Note: Viewers may need to download the latest version of the Flash software (free)