Amtel-Vredestein wins Russian business award

Moscow - Amtel-Vredestein NV's tyres have won Russia's annual Superbrand award for product quality, brand awareness and reputation, joining global brands such as Adidas and Porsche.

The award-winners were selected by a panel of Russia's business and marketing experts, including president of the Russian Union of Industrialists Alexander Shokhin, based on surveys of consumers.

''The Superbrand award demonstrates the considerable success of the Amtel-Vredestein marketing strategy in the highly competitive Russian tyre market,'' the tyre maker's marketing director Pavel Smirnov said.

''We will continue gaining recognition and loyalty not only for Amtel but also for our other brands among Russian consumers through innovations, technologies and the superior quality we apply to our products.''

Amtel-Vredestein produces the Nordmaster and Amtel Planet tyre brands.