2 Mar 2007
Tokyo - The Yokohama Rubber Co., Ltd. has redesigned and updated its website for its global flagship brand "ADVAN" The international version of the website has been renewed as well .
On the redesigned site, under the new catchphrase "Premium Cars Wanted," Yokohama sets out its concept for the "premium" Advan range.
In addition to information on products and motor sports events, the Japanese-language site has a new content feature called "Advan Salon" . This comprises three sections: a guest interview, an owners' club and a gallery where users can show off their own cars.
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Press release from Yokohama
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