2 Mar 2007
Tokyo -Yokohama Rubber will use the Geneva motor show to present products focusing on its global flagship brand Advan. Of special interest this time will be the introduction of Run Flat Advan Sport Z.P.S tyres that were released in December 2006 in Japan, together with "S8" tyres exclusively for Audi (Advan Sport) and the "Advan Winter" tyres specially developed for the original equipment segment (retail marketing not decided), - highlighting that they have been chosen as original equipment for some of the world's leading premium automobiles.
In addition, a new generation of winter tyre - "W.drive" - will be shown for the first time. As for winter versions of the ".drive" series which have been highly evaluated, mainly in Europe, "W.drive" will be introduced this year. The full ".drive" line up will be presented together with the "S.drive," "C.drive" and "A.drive," each of which is already on the market.
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Press release from Yokohama
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