MRF takes top slot in J D Power's Asia-Pacific survey

Singapore - MRF ranks highest in customer satisfaction with original equipment tyres in India, according to the newly-released JD Power Asia Pacific 2007 India Original Tire Customer Satisfaction Index (TCSI) Study.

For a fifth time (tying in 2002 and 2003), MRF ranks highest in the study, improving its overall performance to 840 points on a 1,000-point scale-up 18 points from the 2006 study, said J D Power.

JK Tyre follows MRF in the rankings with 822 index points, while Apollo (812) improves by 34 points to rank third. In particular, Apollo improves in the durability and traction factors.

Now in its seventh year, the study analyses new-vehicle buyer perceptions of five critical factors regarding their original equipment tyres. In order of importance, they are: appearance of tyres, durability of tyres, ride quality, traction and handling. Customers are most satisfied with the appearance and ride of their tyres.

The 2007 India Original Tire Customer Satisfaction Index Study is based on responses from 2,500 new-vehicle owners of 11 makes and 31 different vehicle models in India. Customers were surveyed between May and August 2006 at 12 to 18 months of ownership.

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Press release from J D Power