Michelin introduces footwear line inspired by US touring tyre

Greenville, South Carolina - Michelin North America Inc. has launched a casual footwear line to coincide with its introduction of the Michelin Primacy MXV4 passenger tyre.

The new tyre, launched 30 May, is available to US and Canadian consumers from 1 June in 22 H-rated and 10 V-rated sizes.

The footwear line is designed with two outsoles based on the tyre's tread sculpture and leather uppers in a variety of styles and colours, the firm said.

“Footwear industry insiders and consumers will continue to see many of Michelin's popular tyre-tread sculptures creatively captured in footwear outsoles,” said Tom Costin, president and CEO of Michelin Footwear.

The MXV4 footwear line will be available in speciality retail stores and upscale department stores in the US and Canada this Autumn. The suggested retail price will range from $79 to $120.

From Tire Business (A Crain publication)