Michelin launches Challenge Design competition 2009

ERJ staff report (DS)

Detroit, Michigan -- Michelin has announced the 2009 theme for its global vehicle design competition, Michelin Challenge Design™ (MCD), asking entrants to explore the future of transportation and share their brave and bold vision for “America's Next Iconic Vehicle.'” Now entering its eighth year, this international design forum has encouraged better mobility solutions through innovative design and leading technology.

Designers this year are asked to render unique vehicle concepts that demonstrate emotional appeal, design courage and technical execution. Additional consideration will be given to entries with attributes that benefit safety and the environment and include a separate rendering of the tire and wheel component assembly. Vehicle designs that best represent “America's Next Iconic Vehicle” will receive prominent display in the Michelin Challenge Design exhibit at the 2009 North American International Auto Show.

Previous Michelin Challenge Design competitions have featured design themes including: Italian (2002); French (2003); Cars for the Emerging Chinese market (2004); German (2005); California (2006), Road Safety for Everyone (2007) and Smaller, Safer, Better (2008).

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Press release (and link to entry forms) from Michelin