Bridgestone launches Ecopia aftermarket range in Chicago

ERJ staff report (DS)

Chicago, Illinois -- Bridgestone has launched its new environmentally friendly tyre, the Ecopia EP100, to the US audience at the Chicago Auto Show, North America's largest consumer auto show.

The new Bridgestone Ecopia EP100 is the first aftermarket product in the Ecopia tyre line for the North American market. The Ecopia EP100 is a summer replacement tyre fitment for popular fuel efficient, hybrid and electric vehicles including the Mini Cooper, Toyota Prius, Honda Civic Hybrid, Nissan Versa, Toyota Corolla and a selection of other conventional vehicles. Available in H- and V-speed ratings, the Bridgestone Ecopia EP100 has a UTQG of 400AB and will be offered in six different sizes ranging from 14-16 inch. The tyre will be available in March in the first phase of a two-phase rollout in 2009.

“We know consumers are concerned about fuel economy and getting the most out of their tires,” said John Baratta, President, Consumer Replacement Tire, Bridgestone Americas Tire Operations (BATO). “The Bridgestone Ecopia EP100 is a natural fit for the consumer and a well-timed option considering the challenges in today's marketplace. This tire offers our lowest rolling resistance technology which improves fuel efficiency, a direct benefit to consumers.”

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Press release from Bridgestone