Bekaert launches new global website

ERJ staff report (RD)

Kortrijk, Belgium - Bekaert has launched a new corporate global website, replacing more than 30 former websites worldwide, acting as a gateway to Bekaert world, the company said 23 Feb.

“It was a real challenge to translate the complexity of Bekaert's products and applications into an intuitive interface. You can't simply categorise or organise it into simple sections,” says Ben Van Damme, account manager at The Reference. “That's why we structured Bekaert's rich product range by means of an industry selection tool, combined with an auto-complete search. This helps users to find what they are looking for more easily. In general, all content is reachable within a maximum of three clicks from the homepage.”

“In the near feature we will also add a faceted search,” adds Ben Van Damme. “This will allow visitors to search for solutions based on materials or characteristics, rather than on product names. The site will be able to suggest what customers need, even if they don't know the Bekaert specifications.”

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