UK online tyre retailer opens in Netherlands

ERJ staff report (DS)

Peebles, Scotland - UK-based online tyre retailer BlackCircles has opened a Netherlands-based operation under the name of Auto Banden Shop

Blackcircles has built a successful business model in the UK offering tyres and fitting at extremely low prices. Now, 40 percent of BlackCircles monthly business comes from customer referrals. Blackcircles.com claims to save customers an average of 40 percent on their normal purchase of tyres.

"The decision to enter the Dutch market was driven by what we were seeing amongst competitors who are growing on the back of offering customers an inferior deal,” said Mike Welch, Managing Director of Blackcircles.com

"Our aim in Holland is to set a new standard for low cost tyres combined with high quality service,” he continued.

Blackcircles.com was founded by Mike Welch in 2001 and has more than 300,000 customers and annual sales of £10 million. Autobanden Shop in Holland is one of several other European trading sites launched by Blackcircles.com which include Mein Reifen in Germany, Pneus En Ligne in France, Neumaticos-net in Spain, and Pneumatici Tutte in Italy.

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Press release from BlackCircles

http://www.autobandenshop.com/ website (Netherlands)

http://www.blackcircles.com/ website (UK)