Double Coin doubles Mexican market share

Tire Business staff report

Monrovia, California - CMA LLC.'s Double Coin truck tyre brand's market share in Mexico doubled to 1.5 percent last year, the second full year of a distribution agreement with Del-Nat Tire Corp. and Mexican distributor Todo Neumáticos y Más (TNM).

“The partnership we fostered beginning in 2007 with Del-Nat…and Todo Neumáticos y Más has created a seamless marketing effort for Double Coin in Mexico,” said Double Coin vice president Aaron Murphy. “It has allowed us to utilize a strong dealership network in all parts of Mexico as our solid foundation for sales and service on our products, as well as capitalise on the strengths that Del-Nat offers when managing export sales.”

TNM is a buying group of 13 dealers/distributors throughout Mexico, headquartered in Queretaro, Mexico.

“Double Coin has allowed us a high-quality program that is accepted in the market from dealers as well as end-users,” said TNM managing director Alejandro Garza Torres. “Their OEM fitments are attractive to customers when deciding which foreign products to use in the market where Double Coin participates.”

CMA, Del-Nat and TNM are holding end-user conventions in 2008 in Monterrey in May and Guadalajara in November to foster the Double Coin brand further.

Double Coin tires are made by China's Double Coin Holdings Ltd. CMA is a subsidiary of Double Coin Holdings.

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Staff report from Tire Business (a Crain publication)