Pirelli becomes sponsor of Chinese Super League

ERJ staff report (RD)

Beijing - Pirelli will be the institutional sponsor for the Chinese Super League (CSL), the professional football championship league in China, for the next 3 years, the company said 20 March.

"China is one of the markets leading the world economy,” said Marco Tronchetti Provera, chairman of the Pirelli Group. “Sponsorship of the CSL is a great opportunity for a company like ours with an important industrial presence and a relationship with the local community which over time has become more and more deeply rooted. The popularity of football, and its power to bring people together, make it the ideal vehicle to contribute to bringing the Pirelli brand into the hearts and homes of Chinese people," he added.

Pirelli specialises in high performance tyres and is the brand of choice for car manufacturers such as Ferrari, Maserati and Lamborghini.

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Press release from Pirelli