Ceat wins 'trusted brand' award
ERJ staff report (DS)
Mumbai, Maharashtra, India -- Indian tyre maker, CEAT has been named winner of the Reader's Digest trusted brands gold award 2009 for tyres in India.
The award was selected by readers of the Digest, based on their assessment of six parameters : Quality, Trustworthiness, Credible Image, Value, Innovative & Understanding Consumers. The Reader's Digest Trusted Brand Survey was launched in 1999 and has been carried out annually for the past ten years.
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Press release from Ceat
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