3 Jun 2009
ERJ staff report (DS)
Liverpool, UK -- Maxxis tyre company has extended its marketing agreement with Liverpool Football Club for a further three years.
Under the terms of the deal, Maxxis will be entitled to a pitchside advertising presence at every home fixture except Champions League matches plus advertisements in the club publications. Maxxis will also feature on Liverpool FC's own TV channel and will continue to advertise on www.liverpoolfc.tv
Maxxis commenced its football sponsorship in 2006/07, developing a perimeter advertising and hospitality package with Aston Villa FC. This deal was renewed for two further seasons and in 2008/09 Maxxis extended its football activities by signing a 12-month perimeter advertising deal with both Everton FC and Tottenham Hotspur FC. Maxxis will now focus on developing initiatives in conjunction with Liverpool FC until the end of the 2011/12 season.
Subscribe for unlimited access. A subscription to European Rubber Journal includes:
Already a subscriber? Log in here
