Bridgestone updates 2002 environmental policy

ERJ staff report (DS)

Tokyo -- Bridgestone Corp. has re-launched the Bridgestone Group “Environmental Mission Statement”. The document refines and further develops the “Environmental Policy Statement” formally issued in 2002 and reaffirms Bridgestone's commitment to environmental stewardship as stated in the Company's Environmental Philosophy: “To help ensure a healthy environment for current and future generations.”

The renewed Environmental Mission Statement is comprised of two intertwined area of

focus -- “Three Areas of Environmental Progress” and “Two Core Strategies for Growth”

- that guide the Bridgestone Group's environmental management activities.

Using the Environmental Mission Statement as its unifying guide, going forward the

Bridgestone Group will take further positive steps to enhance environmental

management throughout its businesses.

Three areas are identified for environmental

progress. The first two -- “Operations” and “Products and Services” -- encompass the

Group's business activities, and include energy and natural resource efficiency through

product design, manufacturing and delivery. The third area, “Community Activities,”

includes a wide variety of efforts such as engaging in community-based wildlife habitat

improvements and environmental education, as well as helping drivers improve fuel

mileage. The two core strategies, enhancing environmental communication and the

Group's Total Environmental Advanced Management System (TEAMS), create the

foundation on which the Group will carry out its environmental activities in these three

areas.

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Press release from Bridgestone

Policy statement from Bridgestone