Michelin begins publishing green Guides in Russian language

ERJ staff report (DS)

Paris -- Michelin has reinforced its marketing activities in Russia by publishing its Green Guide to the tourist attractions of Paris, in the Russian language. The Paris guide wil be followed by a series of other titles in the coming months.

Last year, 16 million Michelin maps and guides have been sold in 100 countries of the world. Russian became the tenth language in which Michelin releases its guides.

Within the contract with Michelin Maps & Guides ABBYY Press Publishing house will be engaged in translation, adaptation for Russian consumers and distribution of Michelin maps, atlases and guides in Russia.

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Press release from Michelin