Brityrex 2010 launches marketing push

ERJ staff report (DS)

Manchester UK -- A marketing campaign is underway to promote the next staging of Brityrex International, which will take place at Manchester Central between October 5 -7, 2010.

While show organisers ECI International say they are delighted with the current take-up of exhibition floor space, they are continuing to spread the word to all corners of the global tyre industry.

In addition to covering the tyre industry, Brityrex 2010 will also place increased emphasis on workshop equipment, tools and services. Research suggests that tyre retailers and distributors have delayed or postponed making capital purchases during the recession, which is expected to create increased demand for new equipment as market conditions improve later next year.

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Press release from Brityrex