Sir Tom Farmer to present keynote at Tyrexpo Africa

ERJ staff report (DS)

London -- Sir Tom Farmer CVO CBE KCSG DL, founder of the Kwik-Fit tyre retail chain,, will present a keynote speech at the Tyrexpo Africa industry conference in Johannesburg next March. Tyrexpo Africa will take place at the Sandton Convention Centre, Johannesburg (SCC) on 4, 5 and 6 March 2010.

Sir Tom is one of the most recognisable names in the global tyre industry. He founded Kwik-Fit in Scotland in 1971, developing it to become one of the world's largest automotive parts repair and replacement specialists, before selling the company to Ford in 1999.

His presentation to delegates will cover the Kwik-Fit success story; the challenges facing today's tyre retailers and the 'customer experience.' He will also provide an expert insight into key business areas such as price discounting, staff motivation and the added value factor.

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Press release from Tyrexpo Africa