Falken adopts new slogan

ERJ staff report (TB)

Fontana, California -- Falken Tire Corp. has unveiled a slogan that it said personifies the company's mission.

The slogan, “We get you going,” will quickly appear on all literature, print advertising, corporate Web site and national commercials. The Fontana-based tyre marketer said the slogan “is what Falken stands for: A dynamic, competitive, in-your-face company that is ready to compete.”

The company said it will use the slogan to push its two new all-terrain tyres, High Country and Wild Peak.

From Tire Business (A Crain publication)