UK's Tyresafe wins Road Safety Award

ERJ staff report (DS)

London -- TyreSafe, the UK's leading tyre safety organisation, has been awarded a prestigious Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.

TyreSafe is now in its third year and since its inception has helped reduce the number of deaths on the UK's roads from tyre related accidents, as reported by the Department for Transport, from 44 in 2006, to 34 in 2008. The number of reported casualties from accidents where illegal, defective or under-inflated tyres were a contributory factor has also reduced significantly from 1580 in 2006 to 894 in 2008.

TyreSafe campaigns in line with current legislation and duty of care regulations. It targets those within the tyre industry such as manufacturers and retailers as well as many outside including drivers, vehicle manufacturers, fleet operators, insurers, enforcement agencies and other groups. During 2009 it has run a number of successful campaigns including bike tyre safety month in April, and October's tyre safety month which encouraged car drivers to check their tread depth.

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www.tyresafe.org/