UK Industrial design group designed EU tyre labels

ERJ staff report (DS)

London -- The EU's tyre labelling designs were developed by UK-based indiustrial design group Applied Information Group, and project management by Mostra.

Lead designer John Alderson says, 'For many drivers, tyres have remained objects of mystery and purchasing decisions can be arbitrary or given over to the dealer. The labelling Regulation enables drivers to compare tyres in terms of economy, safety and traffic noise. The challenge met by information design is how to communicate these concepts and values across all the languages and cultural barriers of Europe, thereby more squarely placing choice in the hands of the consumer.'

AIG has developed three pictograms for the information system, components of which are based on international standards for symbols, and subsequently tested options with would be users. The designers gave consideration to the pictograms' representation at small sizes and at low resolution, for future multichannel applications.

AIG is a multi-disciplinary firm of information designers, urban and transport planners based in London and Vancouver.

Mostra is a communication agency specialised in helping the European institutions and other international organisations communicate their actions and policies.

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Press release from AIG