Apollo appoints Vredestein's Luyten as first CMO

ERJ staff report (DS)

Gurgaon, India -- Apollo Tyres Ltd is setting up a new, global marketing structure under the leadership of Marc Luyten, who was previously Director, Marketing & Sales at Apollo Vredestein B V, based out of Enschede, Netherlands. Lutyen will take the title of chief Marketing Officer from 1 January and will operate from offices in Brussels.

The global marketing structure is a result of the integration between Apollo Tyres India and its two major purchases -- Dunlop Tyres in South Africa in 2006, and Vredestein Banden in May 2009.

Both companies have since undergone a name change and have been registered as Apollo Tyres South Africa Pty Ltd and Apollo Vredestein B V, respectively. The acquisitions resulted in a range of product brands in the Apollo stable, each of which has different brand strengths in different regions. The team under Marc Luyten, will be focusing on enhancing each product brand's position across the globe, both with automobile manufacturers and in the replacement market.

Luyten will report directly to Neeraj Kanwar, Managing Director, Apollo Tyres Ltd. Speaking about his enhanced portfolio Marc Luyten, Chief Marketing Officer, Apollo Tyres Ltd said, “Moving into a true global company now brings all of us around the world phenomenal opportunities. The market has been inspiring us for so many years and will continue to encourage us in our thinking and acting as a market and customer-driven company.”

Apollo said a separate team, under Neeraj Kanwar will oversee all corporate image and brand-building initiatives for Apollo Tyres Ltd, based out of the Headquarters in Gurgaon, India.

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Press release from Apollo