SEMA modifying trade show's top vehicle programme

Tire Business staff report

Diamond Bar, California -- The 'Vehicle Manufacturer of the Show' programme at the 2010 Specialty Equipment Market Association (SEMA) trade show this fall in Las Vegas is being modified to showcase top trendsetting vehicles.

The “enhanced programme” will allow exhibitors at the show -- which runs 2-5 Nov -- to determine the hottest cars and trucks in three categories: car, truck and 4x4, SEMA said.

“The SEMA Show is a reflection of the industry, and that's largely a result of our exhibitors' unique ability to identify and create trends,” said Bill Wolf, SEMA senior director of OEM relations. “We recognise that exhibitors invest a great deal into developing a SEMA Show plan. We know this isn't a casual decision. The choice to display a booth vehicle is a statement about which vehicles represent the hottest trends and customisation opportunities for car and truck enthusiasts.”

Show organisers plan to survey every booth vehicle at the show, then announce the most prominent “Vehicles of the Show” in each of the three categories.

The SEMA Show, which typically draws more than 1500 exhibiting companies each year, includes more than 700 qualified booth vehicles. Vehicle modifications range from products that improve performance, safety and convenience, to those that enhance appearance and comfort, the Diamond Bar-based trade group said.

“This is an evolution to a great programme,” Mr. Wolf said. “Since the Vehicle Manufacturer of the Show programme launched more than 10 years ago, we've seen the level of collaboration between SEMA members and auto makers increase tremendously. Auto makers have discovered how to increase sales by working with SEMA members, and SEMA members have been able to develop better quality products in shorter amounts of time.”

Contenders for the winning vehicles will be announced prior to the show, with the winning vehicles named on the event's first day, Tuesday, 2 Nov.

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Tire Business (a Crain publication)

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