Yokohama Tire promotes green credentials

ERJ staff report (RD)

Fullerton, California -- Yokohama Tire Corp. presented its “living wall” biodegradeable display at the annual classic car celebration Pebble Beach Concours d'Elegance 15 Aug 2010.

The Vertical Exhibit Garden technology, created by NatureXhibits in Laguna Beach, California, allows exhibitors at trade and consumer shows to use living plant materials instead of printed products, a recent Yokohama statement said. The exhibits feature a wall of vegetation that is decorative and leaves virtually zero waste.

“We are always looking for ways to reduce waste and help the environment,” said Takao Oishi, Yokohama president and ceo, “and the living wall provides us a perfect opportunity.”

Surrounding the display will be Yokohama's eco-friendly orange oil-infused passenger car tyres (the dB Super E-spec), which the company says is 80-percent petroleum free. Also on exhibit will be the ADVAN ENV-R2 racing tyre, which employs the company's orange oil technology as well and cuts petroleum use by 20 percent, the statement said. (RD)

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Press release from Yokohama Tire Corp.