17 Aug 2010
Rubber and Plastics News
Fullerton, California -- Yokohama Tire Corp. has signed promotional agreements with two more National Football League Teams, the Denver Broncos and Baltimore Ravens.
As with a program the tyre maker signed with the Dallas Cowboys recently, the sponsorship of the NFL teams is aimed at generating store foot traffic and sales for Yokohama dealers. The one-year pacts include Yokohama-branded signage at the teams' stadiums; pregame, post-game and in-game spots on their flagship radio stations; in-stadium displays and in-game announcements on the public address system and on LED boards; and hospitality opportunities at select games.
Yokohama also has sponsorship deals with the Los Angeles Angels Major League Baseball team, and the Boston Celtics and San Antonio Spurs National Basketball Association franchises.
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Rubber and Plastics News (a Crain publication)
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