Hankook extends football sponsorship in Europe

ERJ staff report (DS)

Neu Isenberg, Germany -- From season 2010/11, Hankook Tire will begin sponsoring two soccer teams -- FC Valencia, FC Sevilla -- from the Spanish Primera Division. During all home games, Hankook Tire will show its logo and its slogan “driving emotion” along the entire LED arcade in each stadium.

“Sports sponsorings and especially top-class football sponsorings fully support our motto 'driving emotion'”, says Se Heon Kim, Vice President of Hankook Tire's Brand Department. “We understand our brand as highly emotional and so is football. Those sponsorings will be part of medium and long-term strategy in Europe to increase our brand awareness and strengthen the sympathy with our brand”, he adds.

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Press release from Hankook