Yokohama targets commercial tyre dealers, fleets with SmartSolution

ERJ staff report (TB)

Fullerton, California -- Yokohama Tire Corp. has launched SmartSolution, a communication campaign aimed at commercial tyre dealers, fleet owners and truck operators.

SmartSolution highlights Yokohama's core technologies and how they match up to the fleets' critical requirements of product longevity, efficiency, availability and dependability.

The campaign will include print advertising, dealer materials and a dedicated website presence as a communication platform.

“Now more than ever, fleet owners and truck operators are faced with the pressure of effectively managing tyres as assets in their business,” said John Cooney, Yokohama director of commercial sales. “Tyres are the third-largest operating cost for most fleets so they have to make sure that these assets are not only highly productive but have a long service life as well.”

From Tire Business (A Crain publication)