Pirelli launches range of P-Zero brand shoes

ERJ staff report (DS)

Milan - Often througt of the home of fashion, as well as Pirelli's headquarters, Milan now sees the convergence of these two ideas. Pirelli has introduced the fashion label Gum Appeal to launch a range of rubberised shoes carrying the P Zero brand.

Pirelli said the shoes display, "A fusion of feminility and comfort with the unmistakable radial footprint of the P Lunga."

The materials are, obviously, rubber and rubberised calf with details in felt and the glittering fabric of the upper. Colours: industrial grey and anthracite; petrol and tyre black; bordeaux and yellow.

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Press release from Pirelli