15 Oct 2010
ERJ staff report (DS)
Cyberspace -- Bridgestone has launched a website designed to boost awareness of the importance of tyre safety. The site contains a series of short video clips demonstrating the three main pillars of Tyre Safety: tyre pressure, tread depth and damage/irregular wear.
Visitors to Bridgestone's Tyre Safety website can also order a free tyre gauge, download the Tyre Safety Matters brochure, decipher the information written on the sidewall of their tyres and discover how Bridgestone is working to reduce road fatalities in Europe in line with the European Road Safety Charter.
Worn or underinflated tyres can seriously compromise handling and add metres to a vehicle's stopping distance in the wet. Underinflated tyres also consume more fuel and reduce the lifespan of the tyre, which is not only costly for consumers but also the environment. Introduced by motorsport pundit, Tony Jardine, Bridgestone's Tyre Safety videos show visitors what can happen when tyres are not properly maintained but also just how easy it is to keep tyres in proper working order
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Visit the website at tyresafety.eu/
Press release from Bridgestone
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