Michelin rolls out software for tyre retailers in Australia

ERJ staff report (DS)

Melbourne, Australia -- Michelin is rolling out a new electronic ordering system for its tyre retail partners in Australia.

Ordering tyres has become increasingly complex. The Australian market for tyres is about 12 million units a year. “When I started about 40 years ago, we used to keep 27 sizes and that covered around 80 per cent of the population,” said Martin Burger, managing director of the Tyreplus retail store in South Melbourne. “Now, I carry more than 400 tyre sizes and that's just 20 percent of the market covered.”

Burger and 200 other tyre shops around Australia can use Michelin's web based e-ordering system to find out if the tyres they need are available and instantly place orders over the internet. Dealers can also use the system to check invoices, access statements, receive product news and learn about tyre promotions and special deals. Repeat buyers can use the quick-buy function to rapidly place orders for tyres they buy on a regular basis.

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Press release from Michelin Australia