Yokohama launches 'user-centric' consumer website

ERJ staff report (TB)

Fullerton, California -- Yokohama Tire Corp. has re-launched its US-oriented website, designing it to be more “user-centric” for customers.

Key elements of the redesigned site include an interactive driving style selector, which allows consumers to describe their driving style from easy-going to spirited, and a relative performance meter that asks consumers to rate the importance of various tyre performance factors to help them select the best tyre for their needs.

Interactive product “hot spots” explain how each tyre works to deliver specific benefits and the company's “Tires 101” tutorial feature educates consumers on the relationship between tyres, wheels, aspect ratios, speed rating and a variety of other topics.

To assist consumers in the tyre-selection process, shopping tools such as side-by-side comparisons and a dealer locator are included. Other features include:

Tech Lab, which provides information on the technologies that go into designing and manufacturing tyres;

Integrated links to Yokohama's Facebook, Twitter and YouTube pages in one place at the bottom corner of the website;

A link to download the company's proprietary iPad app; and

Content sharing and bookmarking features.

Yokohama said it also will roll out stand-alone sections on the website, including pages focusing on motorsports, sustainability, commercial tyres and OTR tyres.

“The user-centric website with integrated social medial channels are only the beginning,” said Theresa Palang, Yokohama's manager of public relations and digital marketing. “As our customers migrate to other, newer digital platforms in the future we will introduce additional initiatives to make sure we are ever responsive to their preferences and needs.”

From Tire Business (A Crain publication)

www.yokohamatire.com/