TV campaign to promote Dunlop bike tyres launches in UK

ERJ staff report (DS)

London -- Dunlop Tyres is launching a new TV advertising campaign in the UK. Set to run across July, the advert will appear on channels such as Channel 4, Channel 5, Sky 1 and Sky Sports giving the brand exposure to relevant target audiences

Dunlop is enhancing their 'race to road' message through the TV advert which will emphasise the importance of tyre technology in motorsport. The advert will reinforce Dunlop's key product values of grip and high speed braking developed through motorsport.

Andy Marfleet, Dunlop Brand Manager - Consumer and Motorcycle said: “It is great to be back on television, truly exciting times for the Dunlop brand. We have a market leading portfolio of car tyres and the youngest product range within the motorcycle industry and of course all our tyres encompass our 'Race to Road' philosophy. Our aim is to drive awareness and to educate consumers that our key product benefits such as grip and braking are derived directly from technologies developed for our motorsport teams. When a consumer buys a Dunlop tyre, they are buying a product loaded with high end technology, tested in a motorsport arena”

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Press release from source