Bridgestone to sponsor Russian football championship

ERJ staff report (DS)

Tokyo - Bridgestone Corp. is to be the title sponsor of the Russian Cup, held by Russian Football Union (RFU), for the 2011/2012 Season.

The tournament will take the title, "Bridgestone -Russian Cup". The Russian Cup is a nationwide football event in Russia and according to Bridgestone, it commands significant public interest from football clubs all over the country, including Premier League, First Division, Second Division and amateur clubs.

The 2011/2012 Season began April, 2011 with the first round and will continue until May, 2012. Premier League teams are expected to participate in the tournament from the 1/16 finals scheduled July 17, 2011. The winner of the tournament will represent the country in the UEFA Europa League.

This is the first time for Bridgestone to sponsor a nationwide football event in Russia. The sponsorship will provide Bridgestone with an effective platform to showcase its high performance tyre products while enhancing the company's profile in Russia.

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Press release from Bridgestone